Radical Stage Of The French Revolution Essays - French Revolution

Radical Stage Of The French Revolution The Radical Stage of The French Revolution (1792-1793) By the end of 1971, Europe was preparing to witness the end of a seemingly triumphant revolution in France. The country was restructuring its government in a forceful and bloodless manner, while the tyrant King Louis the XVI agreed to the demands of the masses (albeit without much choice). However, due to the fanatical aspirations of men such as Danton, Marat and Robespierre,it would be only a matter of months before the moderate stage of social and political reform was transformed into a radical phase of barbaric and violent force. In their quest for freedom, equality and fraternity, the leaders of the Jacobins inadvertently turned the revolution into an oligarchic dictatorship that threatened to destroy all that was achieved in the previous two years of insurrection. The revolution took a sharp turn on August 9th, 1792. The Municipal government was overthrown in Paris and a Commune was established by the leaders of the radical forces. During this time there were continual food riots erupting in every area of the country and, with the threat of war against Austria and Prussia looming, it was vital that order was to be maintained during such tumultuous times. Although the constitution was already enshrined and the citizens had their freedom and liberties, there was still plenty of public dissent and disapproval as to whether or not these laws would help create a new government and prevent the country from breaking apart. The people had come this far and were not prepared to watch their efforts lead to failure or the restoration of an absolute monarch. As a result, the radical forces were able to gain the support of the citizens in declaring that the constitution of 1791 was ineffective and useless since it did not suit the needs of ALL the popula n of France. Moderate forces preferred to concentrate on the foreign affairs of new France, but the radicals insisted on domestic stability first. Led by the popular Danton and the merciless Marat, the Paris Commune discarded the old constitution and called for a National Convention to begin work on a new, revised version. The National Convention, divided by the moderate Girondins and the radical Jacobins, was the place where the future of the country was to be eventually determined. It was the premise of the Jacobins that they should eradicate the enemy within and secure the destiny of the revolution through the destruction of counter-revolutionary forces. They believed that by weeding out those who opposed the revolution, they could achieve their goals quickly and efficiently. The Girondins were not so quick to agree with the Jacobins, and so political deadlock begin to form in the Convention. It was not until after the September massacres, when 1200 prisoners were executed without trials, that Robespierre and his followers were able to justify their premise. They condemned the actions of the unruly mobs that caused the deaths of innocent Frenchmen and demanded that the Monarchy be abolished in order to eliminate as many of the royalists and monarchists that still remained. It was Marat with his want 100,000 heads to fall speeches that convinced the masses that those who were not in favour of the revolution had to be dealt with immediately or the revolution would never succeed. Once the Monarchy was abolished and France was declared a republic, Robespierre and the Jacobins proceeded to demand the execution of the last symbol of the old regime: Louis Capet. The Girondins begged for a stay of execution for the fallen King (in the name of constitutional Justice), but the moderate forces were overwhelmed by the people's support for the radicals and the fate of Louis remained unchanged. His death signified the beginning of a time when nationalism and radicalism would dominate the revolution. On March 10th, the Revolutionary Tribunal was created in order to prosecute the enemies of the revolution. Marat became a virtual Grim Reaper in searching out possible traitors and enemies of the republic. When the Committee on Public Safety was established on the 26th, Robespierre and his Jacobins were able to proudly look upon the reforms that they had injected into the political bloodstream of France. There was no turning back from the radical phase that the people had oluntarily entered and the momentum that the Jacobins had captured placed them in a position of highest authority and almost unlimited power. By the summer of 1793, the people of France began feeling that something had gone wrong, terribly wrong. In what would be known as the infamous

Free Essays on What is real

What is real? What gives life meaning? What happens when we die? These three questions are very common in today’s society. Everyone has different beliefs and their answers to these world view questions are different. Greek Philosopher’s, Aristotle and Plato (Socrates) had very different views and answers to these questions. What is real? Aristotle believed that for something to be real it had to have a substance and a form or a body and a soul. Our senses are also reality. Now Plato (Socrates) on the other hand believed that reality is permanent and our senses can’t be trusted. He also believed immortal things are more real than the mortal. For example, Greek gods, immortal souls, and universals are more real than humans, animals, and plants that are considered mortal. What gives life meaning? According to Aristotle achieving the highest possible potential with our talents, to reason with our emotions and the â€Å"golden mean† which is everything in moderation gives life meaning. Now Plato believed that education through a forty-four year program gives life meaning. Plato (Socrates) thought that everybody’s goal in life is, â€Å"We learned but forgot.† What happens when we die? Aristotle believed nothing happens when we die because to even exist you have to have a body and a soul. So if you die and your body leaves then you don’t exist because you don’t have both a body and a soul. Plato believed that when we die we are recycled. It is kind of like reincarnation but not quite. When you die you’re reborn but have lost all of your previous knowledge due to the trauma birth causes. This is where Plato’s goal in life ties in. We learned but our soul forgot when we are reborn. Aristotle’s Notion of Virtue According to Aristotle, virtue primarily involves rationality and the use of a person's rationality. Rationality and happiness are activities of the soul, and virtue is the excellence of these activities. Humans are... Free Essays on What is real Free Essays on What is real What is real? What gives life meaning? What happens when we die? These three questions are very common in today’s society. Everyone has different beliefs and their answers to these world view questions are different. Greek Philosopher’s, Aristotle and Plato (Socrates) had very different views and answers to these questions. What is real? Aristotle believed that for something to be real it had to have a substance and a form or a body and a soul. Our senses are also reality. Now Plato (Socrates) on the other hand believed that reality is permanent and our senses can’t be trusted. He also believed immortal things are more real than the mortal. For example, Greek gods, immortal souls, and universals are more real than humans, animals, and plants that are considered mortal. What gives life meaning? According to Aristotle achieving the highest possible potential with our talents, to reason with our emotions and the â€Å"golden mean† which is everything in moderation gives life meaning. Now Plato believed that education through a forty-four year program gives life meaning. Plato (Socrates) thought that everybody’s goal in life is, â€Å"We learned but forgot.† What happens when we die? Aristotle believed nothing happens when we die because to even exist you have to have a body and a soul. So if you die and your body leaves then you don’t exist because you don’t have both a body and a soul. Plato believed that when we die we are recycled. It is kind of like reincarnation but not quite. When you die you’re reborn but have lost all of your previous knowledge due to the trauma birth causes. This is where Plato’s goal in life ties in. We learned but our soul forgot when we are reborn. Aristotle’s Notion of Virtue According to Aristotle, virtue primarily involves rationality and the use of a person's rationality. Rationality and happiness are activities of the soul, and virtue is the excellence of these activities. Humans are...

The History of Facebook and How It Was Invented

The History of Facebook and How It Was Invented Mark Zuckerberg  was a  Harvard computer science student  when he, along with classmates Eduardo Saverin,  Dustin Moskovitz, and Chris Hughes  invented Facebook.  Amazingly, the idea for the website, now the worlds most popular social networking page, was inspired by a botched  effort to get internet users to rate each others photos.   Hot or Not?: The Origin of Facebook In 2003,  Zuckerberg, a second-year student at Harvard at the time,  wrote the software for a website called  Facemash. He put his computer science skills to questionable use by hacking into Harvards security network, where he copied the student ID images used by the dormitories and used them to populate his new website. Website visitors could use the site to compare two student photos side-by-side and decide who was hot and who was not.   Facemash opened on October 28, 2003, and closed a few days later, after it was shut down by Harvard execs. In the aftermath, Zuckerberg faced serious charges of breach of security, violating copyrights and violating individual privacy. Though he faced expulsion from Harvard University for his actions, all charges were eventually dropped. TheFacebook: An App for Harvard Students On February 4, 2004, Zuckerberg launched a new website called TheFacebook. He  named the site after  the directories that were handed out to university students to aid them in getting to know one another better. Six days later, he again got into trouble when Harvard seniors Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra accused him of stealing their ideas for an intended social network website called HarvardConnection. The claimants later filed a lawsuit against Zuckerberg, but the matter was eventually settled out of court. Membership to the website was at first restricted to Harvard  students. Over time, Zuckerberg enlisted a few of his fellow students to help grow the website. Eduardo Saverin, for example, worked on the business end while Dustin Moskovitz was brought on as a programmer. Andrew McCollum served as the sites graphic artist and Chris Hughes became the de facto spokesperson. Together the team expanded the site to additional universities and colleges. Facebook: The World's Most Popular Social Network In 2004, Napster founder and  angel investor  Sean Parker became the companys president. The company changed the sites name from TheFacebook to just Facebook after purchasing the domain name facebook.com in 2005 for $200,000. The following year, venture capital firm Accel Partners  invested $12.7 million in the company, which enabled the creation of a version of the network for high school students. Facebook would later expand to other networks such as employees of companies. In  September of  2006, Facebook announced that anyone who was at  least 13 years old and had a valid email address could join.  By 2009, it had become the worlds  most used social networking service, according to a report by the analytics site Compete.com. While Zuckerbergs antics and the sites profits eventually led to him becoming  the worlds youngest multi-billionaire, hes done his part to spread the wealth around. Hes donated $100 million dollars to the Newark, New Jersey public school system, which has long been underfunded. In 2010, he signed a pledge, along with other wealthy businessmen, to donate at least half of his wealth to charity.  Zuckerberg and his wife, Priscilla Chan, have  donated $25 million toward fighting the Ebola virus and announced that they would  contribute 99% of their Facebook shares to the  Chan Zuckerberg Initiative  to improve lives through education, health, scientific research, and energy.

Two topics for two different papers, Broken Windows & Prison Essay

Two topics for two different papers, Broken Windows & Prison - Essay Example But however factual reports and research show that the broken window theory could definitely have an impact in crime reduction and it can be taken as a foundation for other crime reduction strategies. The other article by Wilson and Kelling brings to light the role of foot patrolling officers in helping public regain confidence on law and order. A disorderly place, not necessarily a place where crime occurs per se, becomes an area of fear especially for people living in and around the place. Foot patrolling officers in the earlier days helped remove this fear among the public through order-maintenance. However, in the following years police have been burdened with the additional role of law-enforcement, as a result of which they are forced to abide by certain rules. This has not helped them in achieving their primary duty of order maintenance. According to the authors, one effective alternative to this developing situation could be citizen patrolling. Good examples of which include c ommunity watchmen and setting up of vigilante groups. Despite the efforts by the general public, the patrolling effect of a policeman can be hard to achieve. Thus the article stresses that men in duty should be encouraged to do their extra bit in order to achieve communal harmony. The article ‘The Prison- Industrial Complex’ by Eric Schlosser throws light about the prison system in the United States. The US now has the distinction of holding more citizens in prison than any other country in the world. And a majority of the prison inmates is constituted by non-violent offenders. This has lead to the prison being viewed as an industrial complex, with more prisons being built to house more people. These prisons home a wide variety of criminals, law offenders, even those who are mentally ill, and with respect to their race about half the inmates in the US prisons are African-Americans, and the number of women inmates have

Community health services Assignment Example | Topics and Well Written Essays - 750 words

Community health services - Assignment Example Top of this list are the aged in the society who form the majority of residents at the home. These can be admitted for either short term or long term stay depending on their individual conditions. Another group of individuals accommodated at the center are the elderly who require memory care such as those suffering from Alzheimer’s. The main goal of this facility is to ensure that the aged in the society live a quality life. Presently, the residents come from a range of cultural backgrounds but the majority is white males. Patients have to book in advance before they are admitted. The facility is well equipped with trained medical personnel who are on call on a 24 hour basis to cater for the needs of the clients and ensure they get the care that they need throughout the day and night. Payment in this facility is by the use of personal cheques while payment through insurance agencies can be arranged. In case of any emergencies, the facility has working relationships with nearby hospitals and patients can be transferred at no extra cost although it operates as a stand-alone facility. This facility caters for war veterans. These are individuals who served in the military, air service or the naval forces. These people have the right to access these services as long as they were not discharged dishonorably from the force. As such, this clinic comprises of patient s from a wide range of cultural background. The members of the National Guard are also eligible to access these health services. All the patients are screened before admission at the clinic. The facility provides care that is personalized to their specific needs. Attached to this center is a list of physicians, nurses and dentists who ensure that the patients get the best possible care while they are at this center, ranging from dental to therapeutic services.The facility is closely connected to other veteran care centers around the country. In this facility payment is by both Medicare and

The Cycle of Nursing Theory Essay Example for Free

The Cycle of Nursing Theory Essay Nursing cannot exist without theory, and the concepts that define those principles. Every intervention a nurse organizes is based off of theory, and revolves directly around the patient. The current practice used as a Registered Nurse in the emergency room setting is similar, but less complicated than that of an Advanced Practice Nurse Practitioner. Emergency room nurses firstly ask the patient what their chief complaint is upon arrival. The chief complaint labels the patient, and gives them a triage level based on the amount of resources needed to intervene. The chief complaint (or illness) is the nurse’s focus of his/her practice. The nurse also takes into consideration the need to educate the patient and his or her own readiness to learn. All of these factors help reach the goal of making the patient â€Å"feel† better and regain health. Below is a model of how nurses in the emergency room revolve directly around the patient. Figure 1.1: Emergency Room Registered Nurse Conceptual Framework Making the decision to use this framework of nursing and theory helps organize the nurse and prioritize his/her actions. Without knowing the chief complaint, the nurse cannot treat. Furthermore, the nurse must ask the patient the reasoning for his visit in the emergency room today. Often, patients have many symptoms regarding their illness; nurses must prioritize which symptoms are most concerning, and ask the patient what his bothering him/her the most (i.e. headache versus shortness of breath). After learning what the patient has arr ived for, the nurse must start gathering data that relates to the patient’s chief complaint. For example, if the patient presents with shortness of breath, it is important to gather data such as: oxygen saturation, respiratory rate and effort, lung auscultation, presence of cough, and observing patient color. In addition to objective data, it is important to gather subjective data. This type of data includes: patient  symptoms, health history, and social history (such as smoking). Next, the nurse will implement her plan of care and intervene by: providing supplemental oxygen, if needed, elevate head of bed, and encourage the patient to breathe slowly if breathing appears to be labored or fast. After each intervention, the nurse must reassess the patient to see if his/her interventions worked; if not, the plan of care must be changed to improve patient status. Subsequently, the nurse must take into account the need to educate the patient and his/her ability and readiness to learn. If a patient is not ready to learn, it makes it difficult to for the nurse to teach and help reach the overall goal of restoring health. This cycle continues each time the patient gets ill; the nurse always forms her plan of care around the patient. For example, if a patient is mentally handicapped, the nurse might direct her education towards the patient’s caregiver to ensure the patient has the greatest success of reaching health. This conceptual framework is applicable to emergency room nurses’ practice because it is a constant cycle, organized, direct, and patient-focused. In the emergency room setting, it is vital that nurses are able to prioritize and organize symptoms and data. If a nurse forgets to obtain an oxygen saturation (in the data section), this can be life-threatening to the shortness of breath patient! Furthermore, nursing interventions are always tailored around the initial chief complaint and data gathered. It is a cycle that starts over each time a patient presents with an illness. Even though this framework is frequently utilized, there are many areas in which it could improve. What about a patient’s environment, social stability, and body’s response to the illness? In addition, there are no interrelationships noted on this model. There are many ways this framework could improve, be more in depth, and help reach goals by learning about other nursing theories and theorists. Nursing theorist Myra Estrin Levine goes into great depth on the relationships between nurse and patient, and the holistic view on healthcare. Levine had many roles as a nurse and was well educated; additionally, her views on nursing are broad and theoretical. Levine defined â€Å"three major concepts of the Conservation Model,† including: â€Å"(1) wholeness, (2) adaptation, and (3) con servation† (Alligood Tomey, 2010, p. 227). The current model shown in Figure 1.1 does not take into account the patient as a whole; it only takes into account particular parts  of the patient and current complaints/ailments. The current theory used by emergency room nurses (as explained above) could be greatly improved by understanding Levine’s major concepts, and how much environment alone can influence patients. This portion of the metaparadigm is defined as an â€Å"organismic response;† something nurses learn in anatomy and physiology classes, but often is forgotten when they begin practicing (Alligood Tomey, 2010, p. 228). This type of response is our autonomic nervous system telling the body to have a â€Å"fight or flight† response. This fight or flight response to stress, illnesses, and a patient’s consciousness of what is happening around him/her can induce this response. Fight or flight can increase or decrease one’s heart rate, blood pressure, anxiety, and/or stress. This response is different in all persons, and can vary greatly depending on a person’s previous experiences and if they feel a â€Å"threat actually exists† (Alligood Tomey, 2010, p. 228). Other than the holistic approach to healthcare, Levine understood the importance of a nurse and patient relationship. Whether or not nurses and patients realize it, they are constantly util izing Levine’s conservation models. When taking care of several patients, nurses need to conserve on energy so that they do not get tired quickly. Often, things such as IV trays or kits are used to make it easier for nurses to conserve on energy (walk less) and complete tasks efficiently. In addition, when patients are sick, they must conserve on energy and rest so that the human body can fight off an illness. Conservations like this and of many different types are needed for both the nurse and patient. The conservation of structural integrity and personal integrity are utilized within each nurse and patient interaction. When a patient has a massive head trauma, for example, the nurse must keep his/her own personal integrity to protect the patient from increasing his/her own anxiety/stress; which would utilize more energy in the patient and decrease the body’s ability to heal. The nurse might be overcome with feelings when seeing a large amount of blood, but realizes that he/she must be well-informed of his/her non-verbal cues towards the patient. Personal integrity also includes the nurse putting importance on patient requests such as: do not resuscitate, HIPPA compliance, patient privacy, and educating the patient on procedures and interventions that are being done. With the head trauma patient, the nurse can maintain structural integrity by  holding pressure on the wound to prevent further blood loss. This type of nursing intervention can be life-saving, and prevent the patient from further deterioration. Conservation of energy, structural integrity, and personal integrity are crucial in all nursing interactions. Furthermore, it is the nurse’s responsibility to take into account and conserve social integrity as well. Society thrives on social well-being; additionally, Levine concluded that â€Å"health is socially determined† (Alligood Tomey, 2010, p. 229). When the nurse educates the patient in a fashion that makes the patient regain independence, this makes the patient increase personal integrity and become socially accepted in that he/she is regaining health. In society, people tend to define others by their illnesses. Whether it is cancer, obesity, limb amputation, or pregnancy, society will judge a person based on those health issues; moreover, the person will then be socially accepted or rejected. Part of the profession of a nurse is to help guide a patient’s family members and friends on how to perceive and react to that patient and his/her illness (youtube.com, 2011). Furthermore, it is important that the nurse improves a patient’s social integrity while in the hospital setting by proving social media and communication tools such as: magazines, television, newspapers, or telephone (University of the Philippines Open University [UPOU], 2011). This can help improve a patient’s self-estee m, and decrease the stress illnesses can create. Understanding the nurse-patient relationship and conservation models helps the nurse and patient succeed in regaining health within a patient. Simple models such as Figure 1.1 do not include the personal feelings of a patient or nurse, and how that can affect the overall result of a patient’s health/illness. Figure 1.2: Primary care nursing that utilizes Levine’s concepts of Conservation Model (Alligood and Tomey, 2010, p. 227) Levine’s conservation model explains what the primary care nurse has to take into account when assessing a patient (Fig 1.2). The nurse must base her care and decisions on the patient and his/her family. Figure 1.2 also helps explain the connection of a model to nursing metaparadigm; the well-being, person as a whole, education, and nursing aspects. In addition, seeing the  patient as a â€Å"whole† helps the primary care nurse remember to look at the patient’s overall health. This comprehensive assessment includes: clinical problems (body), psychological aspects (mind), and spiritual beliefs that may affect the plan of care. The interrelationships between wholeness, adaptation, and environment helps primary care nurses understand the bigger picture and how the advanced practice nurse can increase the outcome for the patient. â€Å"Adaptation† describes the patient’s variables that can affect the patient as a whole, or be affected by his/her envir onment. For example, a patient may increase in age, quit smoking, or increase in weight; these variables and/or variations in a patient can greatly change the patient and/or treatments and interventions. A patient’s environment must be understood â€Å"both internally and externally† by the medical team (Alligood Tomey, 2010, p. 227). Again, this deals with the patient as a whole and is comparable to adaptation and a holistic plan of care. Knowing the environment that the patient resides in can affect his or her own health. If the patient doesn’t understand the notion that he/she is terminally ill, it may be difficult to explain the importance of a hospice program to the patient. Figure 1.3: Levine’s â€Å"Conservation Principles† and their interrelationships within a nurse and client connection (Alligood Tomey, 2010, p. 229). Levine also understood the nurse-patient relationship and how that can affect many areas within the ill-or-well patient. In this relationship, it is learned that nurses and patients often want to keep their integrity during any interaction. For example, a patient’s mother named Sarah brings her three-year-old daughter Claire in to the emergency room because Claire had a seizure at home. The patient is no longer having a seizure, and has been diagnosed with seizures over 1 year ago. Claire has a prescription for anti-seizure medicine, but her mother does not feel comfortable administering the medication; instead, Sarah brings Claire directly to the emergency room with each seizure occurrence. Now, Sarah is attempting to keep her own integrity by not having to administer anti-seizure medications in her daughter’s rectum in such a high stress situation. In addition, she wants Claire’s condition to be controlled in order for her to be accepted within the community. O n the other hand, the primary care nurse  practitioner must keep her personal integrity by not getting upset each time this patient visits the emergency room. It is the professional’s responsibility to re-educate Sarah on the plan of care, or tailor it towards the individual and family. This would be an opportune time to discuss other options for anti-seizure medicines, education on how to administer the current medication available, and give a referral to a neurologist. When tailoring the plan of care, Levine’s four conservations come into effect (Fig 1.3). The patient’s energy is utilized with each seizure activity, and possibly structural integrity—due to depletion of oxygenation to the brain and possible neuro deficits. The nurse tries to preserve personal integrity and educate the family of Claire in a way that is skilled and direct so that they may understand the concepts and accept the plan of care. Nursing interventions and education in situatio ns like this can be life-changing, and decrease stress for the patient’s family. It is important to remember that there are always assumptions made to any nursing model, but learning from that model is what is truly essential. Assumptions made to Levine’s conservation theory are that nursing interventions and implementation of those interventions can affect both the ill and/or well patient. Patients do not need to be ill in order to fit within the guidelines of conservation. Most patients feel compelled to be accepted, while maintaining personal authenticity (Fawcett, Schaefer, Moore, 1991). Moreover, the â€Å"environment† section of the model in Figure 1.2 can be falsely understood; that patients might only be able to learn in stress-free situations. Sometimes, stressful situation are where patients, families, and nurses learn best! Lastly, it appears that all human beings act in the same manner, and that patients and nurses alike utilize the same processes (UPOU, 2011). This cannot be true because all patients are diverse, and so are all nurses and primary care professionals. â€Å"Nursing intervention must be founded not only on scientific knowledge, but specifically on recognition of t he individual’s behavioral responses† (Cardwell, 2013). The response to nursing interventions and the â€Å"trial and error† processes are absent in the model (explained in Figure 1.2) of advanced practice nursing based on Levine’s theories. Advanced practice nurses are constantly intervening to improve the health and wellness of a patient; however, those interventions are not always successful. Furthermore, the advanced nurse practitioner  must modify her plan of care constantly. This type of framework of nursing is more of a cycle than a process. Holistic nursing is dedicated to the humanizing experience that the nurse can bring to the bedside, certain in her knowledge and skilled in her techniques, but sensitive and responsive to the person she finds there(Cardwell, 2013). In this phrase, Levine is summarizing the approach and goal of the advanced practice nurse practitioner. Advancing from the role of a registered nurse, primary care nurse practitioners increase their competence, knowledge, and skills. This increase in knowledge helps nurse practitioners in decision making, treatment options, and educating the patient. The primary function of the nurse practitioner is to educate patients across the lifespan, and help patients maintain health. Prevention is the best intervention. Since nurse practitioners begin their careers as bedside registered nurses, advanced nurse practitioners agree with Levine’s â€Å"holistic approach to healthcare† and healing (Fawcett, Schaefer, Moore, 1991). In conclusion, primary care nurse practitioners can benefit from viewing the patient as a whole, while spending a large amount of time listening and educating the patient. No two patients, medical cases, or plan of care can be exactly the same. Nurse practitioners thrive because they spend time with their patients and getting to know their needs; this helps i ncrease patient success and healing. Nursing theory and the interrelationships between a patient’s conservation of energy, social integrity, structural integrity, and personal integrity are essential to the nurse practitioner. The increase of knowledge in the nurse practitioner helps him/her understand all aspects of the patient, and the most efficient way of approaching those patient needs. Levine once stated, â€Å"Confront reality of environment, and maintain well-being† (youtube.com, 2011) It is the purpose of a nurse practitioner to challenge the internal and external factors and environments distressing a patient, while providing resources and education to increase that patient’s health. The cycle and theories between nurses and patients will continue to transform and be challenged; it is the nurse practitioner’s role to put those theories into practice. References Alligood, M. R., Tomey, A. M. (2010). Nursing Theorists and Their Work (7th ed.). Retrieved from Cardwell, S. (2013). Copy of Myra Levine. Retrieved from http://prezi.com/uths961c5swr/copy-of-myra-levine/ Fawcett, J., Schaefer, Moore, K. (1991). Levine’s conservation model: a framework for nursing practice. Philadelphia: F.A. Davis Co. University of the Philippines Open University. (2011). Nursing Theories. Retrieved from http://nursingtheories.blogspot.com/2011_07_01_archive.html You Tube. (2011). The Nurse Theorists Myra Levine Promo. Retrieved from http://www.youtube.com/watch?v=C8tJUjDDKKw

Comparing Kafkas Metamorphosis and The Stranger (The Outsider) :: comparison compare contrast essays

The Metamorphosis and The Stranger (The Outsider)  Ã‚   Existentialism is defined as a philosophical movement that human beings are completely free and responsible for their own actions.   Existentialists will try not to cause waves and remain completely uninvolved with anyone because they do not want to hurt anybody.  Ã‚   There is absolutely no such thing as an existentialist because he would have to be so uninvolved to the point where he would not be able to live at all.   Although the two stories: The Metamorphosis by Franz Kafka and The Stranger by Albert Camus are very different in approach, their endings are similar in that they both support the basics of existentialism.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The biggest difference between the two characters: Gregor and Mersault is their physical form.   One has changed physically into a giant insect while the other remains a normal human being.   Another difference is the situation between the characters and their mothers.   Gregor wants to have a relationship with his mother but cannot because of his physical form.   Mersault’s mother is alive and well for part of the novel, but he does not want to take care of her or have anything to do with her.   The two characters are similar in the way that they do not believe in God and will both die lonely and abandoned.  Ã‚     Kafka creates a very lonely and abandoned world for Gregor Samsa in his short novel Metamorphosis.   Gregor is an existentialist character who mutates into a giant bug without reason and no longer has any control over his life.   He becomes completely uninvolved in the way that he does not talk or have any interaction with anyone inside or outside of the family.   He is dehumanized.   Gregor’s mother is disgusted by the looks of him and refuses to see or talk to him.   Gregor is now lonely and abandoned by his family, does not eat and eventually dies.  Ã‚     Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the short novel The Stranger, Mersault is also an existentialistic character.   He does not wish to become involved with anyone, including God and his own mother and does not have any emotion what so-ever when she dies.   Although Mersault does not want to become involved with anyone, he also does not want to create waves, thus he cannot help but to say yes to a friend when he asks him for help.

Internship in an Investment Bank Essay

Internship is a system of on-the-job training for white-collar jobs. It is a work related learning experience for individuals who wish to develop hands on work experience in a certain occupational field. Most internship is temporary assignments. As such my intern too was temporary for a period of one month. My association with Goldman Sachs was during my semester vacation. To me internship is to combine theory with practical work experience. As such my intern period was of great help in that sense. Generally the objectives of internships are: * Develop skills in the application of theory to practical work situation. * Aptitude test for a particular career. * Develop and pursue business ethics. * Increase on the sense of responsibility. * Opportunity to understand informal organizational interrelationships. * Enhance employment opportunities * Develop skills and techniques directly applicable to their careers. * Provides inside exposure to the structure, operations and decision process within the organization without a commitment to a permanent employer. Some of the obvious advantages an internship offers include strengthening written and oral skills, helping to make contacts to gain future employment, to enhance and strengthen the intern’s resume. Gain an increased awareness of skills, attributes, personal qualities and values. Guides a student to find out what it is to like to work in a business environment. However duties which aren’t structured either not enough to do or random office work or nothing to do with the supposed internship may result in just a waste of time and valuable resources. Sometimes the intern may not have enough time to learn the nuances of the industry and no proper guide or a mentor to guide the individual through the process. It may also result as a burden financially and mentally. About Goldman Sachs History 1869–1930 Goldman Sachs was founded in New York in 1869 by the German-born Marcus Goldman. The company made a name for itself pioneering the use of commercial paper for entrepreneurs and was invited to join the New York Stock Exchange (NYSE) in 1896. In the early 20th century, On December 4, 1928, it launched the Goldman Sachs Trading Corp. a closed-end fund. 1930–1980 In 1930, Sidney Weinberg assumed the role of senior partner and shifted Goldman’s focus away from trading and towards investment banking. It was Weinberg’s actions that helped to restore some of Goldman’s tarnished reputation. On the back of Weinberg, Goldman was lead advisor on the Ford Motor Company’s IPO in 1956, which at the time was a major coup on Wall Street. Under Weinberg’s reign the firm also started an investment research division and a municipal bond department. It also was at this time that the firm became an early innovator in risk arbitrage. 1980–1999 On November 16, 1981, the firm made a move by acquiring J. Aron & Company, a commodities trading firm which merged with the Fixed Income division to become known as Fixed Income, Currencies, and Commodities. J. Aron was a player in the coffee and gold markets, and the current CEO of Goldman, Lloyd Blankfein, joined the firm as a result of this merger. In 1986, the firm formed Goldman Sachs Asset Management, which manages the majority of its mutual funds and hedge funds today. Since 1999 One of the largest events in the firm’s history was its own IPO in 1999. The decision to go public was one that the partners debated for decades. In the end, Goldman decided to offer a small portion of the company to the public, with some 48% still held by the partnership pool 22% of the company was held by non-partner employees, and 18% was held by retired Goldman partners. Goldman Sachs Overview The Goldman Sachs Group, Inc. is an American multinational bulge bracket investment banking and securities firm that engages in global investment banking, securities, investment management, and other financial services primarily with institutional clients. Goldman Sachs was founded in 1869 and is headquartered at 200 West Street in the Lower Manhattan area of New York City, with additional offices in international financial centers. The firm provides mergers and acquisitions advice, underwriting services, asset management, and prime brokerage to its clients, which include corporations, governments and individuals. The firm also engages in market making and private equity deals, and is a primary dealer in the United States Treasury security market. It is recognized as one of the most prestigious investment banks in the world. As of 2009, Goldman Sachs employed 31,701 people worldwide.Goldman Sachs is divided into three businesses units: * Investment Banking * Trading and Principal Investments * Asset Management and Securities Services Investment banking Investment banking is divided into two divisions and includes Financial Advisory (mergers and acquisitions, investitures, corporate defense activities, restructuring and spin-offs) and Underwriting (public offerings and private placements of equity, equity-related and debt instruments). Goldman Sachs is one of the leading M&A advisory firms, often topping the league tables in terms of transaction size. The firm gained a reputation as a white knight in the mergers and acquisitions sector by advising clients on how to avoid hostile takeovers, moves generally viewed as unfriendly to shareholders of targeted companies. Goldman Sachs, for a long time during the 1980s, was the only major investment bank with a strict policy against helping to initiate a hostile takeover, which increased the firm’s reputation immensely among sitting management teams at the time. The investment banking segment accounts for around 17 percent of Goldman Sachs’ revenues. The firm has been involved in brokering deals to privatize major highways by selling them to foreign investors, in addition to advising state and local governments – including Indiana, Texas, and Chicago – on privatization projects. Trading and principal investments Trading and Principal Investments is the largest of the three segments, and is the company’s profit center. The segment is divided into four divisions and includes: * Fixed Income – The trading of interest rate and credit products, mortgage-backed securities, insurance-linked securities and structured and derivative products * Currency and Commodities – The trading of currencies and commodities * Equities – The trading of equities, equity derivatives, structured products, options, and futures contracts * Principal Investments – merchant banking investments and funds This segment consists of the revenues and profit gained from the Bank’s trading activities, both on behalf of its clients known as flow trading and for its own account known as proprietary trading. Most trading done by Goldman is not speculative, but rather an attempt to profit from bid-ask spreads in the process of acting as a market maker. On average, around 68 percent of Goldma n’s revenues and profits are derived from trading. Asset Management and Securities Services As the name suggests, the firm’s Asset Management and Securities Services segment is divided into two components: Asset Management and Securities Services. The Asset Management division provides investment advisory and financial planning services and offers investment products (primarily through separately managed accounts and commingled vehicles) across all major asset classes to a diverse group of institutions and individuals worldwide. The unit primarily generates revenues in the form of management and incentive fees. The Securities Services division provides clearing, financing, custody, securities lending, and reporting services to institutional clients, including hedge funds, mutual funds, and pension funds. The division generates revenues primarily in the form of interest rate spreads or fees. About Operations Division Operations is at the core of Goldman Sachs. For every trade agreed, every new product launched or market entered, every transaction completed, it is Operations that enables business to flow. Operations is a dynamic, multi-faceted division that partners with all areas of the firm to deliver banking, sales and trading and asset management capabilities to clients around the world. In addition, Operations provides essential risk management and control, preserving and enhancing the firm’s assets and its reputation. The Operations division represents approximately 14% of the firm, with more than 4,500 employees across the globe. Operations spans across all product lines and markets where business is conducted. Each area of business offers diverse opportunities that leverage a common core skill set. While there may be a group that interests you, it is not necessary to identify the group you would like to join when applying. †¢Clearing Operations provides clearing, execution and custody services for all major trading products across 75 exchanges. Our goal is to deliver superior client service, broad product offering and scalable technology to our global client base and franchise trading businesses, while minimizing operational risk. Our clients include hedge funds, asset managers, governments, corporates, broker dealers, Goldman Sachs franchise traders, other professional investors and market markers. †¢Derivatives Operations is responsible for ensuring efficient and accurate transaction processing across a broad range of products. Generally, the products supported are complex instruments that require close alignment with the business. A key focus for the organization is establishing strong risk management procedures and controls to ensure the firm and our clients are properly protected. Derivatives Operations is at the forefront of shaping and driving change in the industry with the ultimate aim of delivering greater accuracy, control and efficiency for our clients and our business. †¢Investment Management Operations delivers asset management and wealth management capabilities to clients around the world. We are a multi-faceted group that partners with all areas of the Investment Management Division to support evolving markets and business requirements. Alongside that vital service delivery role, Investment Management Operations provides essential risk management and control. †¢Liquidity & Collateral Operations (LCO) manages the operational elements for daily funding and liquidity of the firm, oversees the firm’s payment strategy and overall cash flows and positions, and also performs key functions related to counterparty risk management, client transparency, and product and pricing data. In addition to the traditional line functions, LCO is home to Operations Technology Strategy and Reference Data Strategy, both of which focus on strategic process and technology solutions for the division and often the broader firm. †¢Regulatory & Tax Operations is responsible for over 500 non-financial reporting and monitoring functions to over 400 regulators and exchanges. The group enhances the firm’s regulatory and tax transaction and position data and operational controls and develops best practices and standards for processing, infrastructure, and change management. The group aims to leverage expertise consistently across regions and entities in order to demonstrate supervision to regulators and provide efficiency, data accuracy, and transparency around controls. †¢Risk & Control Operations supports the firm by ensuring the integrity of books and records, assessing regulatory requirements, and interfacing with regulators frequently. In addition, the group provides the firm with critical control indicators that assess economic, regulatory, and operational risks, while providing oversight of the Operations Division Risk Framework. †¢Securities Operations supports the Securities, Investment Management and Investment Banking Divisions of the firm. This group manages key relationships for the bank and infrastructure providers, on boarding of institutional and prime brokerage clients, and assists in the coordination of issuance of new financial product. Work Done and Experience I did my summer internship in the Operations Division of Goldman Sachs. My project was primarily based on corporate card reconciliation process. Being an intern to the office, there was a lot to be learnt and a lot more to be implemented, but the people at GS were really accommodating and willing to give the interns the required space and time. Goldman Sachs has, a completely flat organizational structure and everyone is very helpful and you can reach out to almost anyone and he/she will be more than willing to help. The Program is very efficiently carried out and there’s a lot to learn. The firm has its own In-House University where there are innumerable courses on Financial Markets, Corporate Finance, Investment Banking that we needed to learn from. Everything you do and suggest mostly goes into Production i.e. LIVE so obviously you will be having a hands-on experience on things which are actually going to be implemented. All things said, there is deadline within which the work needs to be done. Goldman Sachs was a good shot to achieve out of this internship – improved Problem Solving, Industrial Exposure, Understanding of Financial Markets. At Goldman Sachs, everyone is encouraged to take on more responsibility and stretch themselves. People are very professional and are always there to help when needed. This makes it a fun place to work even though the nature of work is very challenging.

Duality in Psycho 1960 Essay

Psycho is a 1960 horror film directed by Alfred Hitchcock starring Anthony Perkins, Janet Leigh, Vera Miles and John Gavin. The film is based on the 1959 novel of the same name by Robert Bloch. The main theme that Hitchcock tries to express to the audience is dual or split personalities. Everyone has a subconscious battle with good and evil; he shows this in many different ways using lighting, different camera techniques, mise-en-scene and silence. Also he used a string orchestra to add tension and drama as well as setting the tone for impending violence. The movie starts with Marion Crane and her boyfriend Sam Loomis in an intimate scene, before she has to go back to work. When she returns to work she is instructed to bank $40000 for her employer but decides to steal it and skip town instead. Driving on a rainy night, she pulls into the Bates Motel where she meets Norman Bates. After being showed to her room the two have dinner and they talk about Norman’s ill mother. Later that night while Marion is in the shower a shadowy figure comes and stabs her to death. Norman bursts into the bathroom and finds Marion’s dead body so he wraps her in a shower curtain then dumps her body and car in a nearby swamp. Marion’s sister Lila and boyfriend Sam are concerned about her disappearance. A private detective named Arbogast is also looking for Marion. Arbogast finds the Bates Motel and notices Norman acting suspiciously. He mentions Marion meeting his mother, so Arbogast goes up to the house to find her but a figure emerges and murders him. When Arbogast doesn’t return Lila and Sam visit the sheriff who is puzzled about Arbogast’s claim that the mother died years ago. Sam and Lila rent a room at the Bates Motel and while Sam distracts Norman, Lila sneaks up to the house where she finds Norman’s mother’s corpse. Norman Bates then bursts in, wearing a dress and wig and tries to kill Lila but is stopped by Sam. After Norman is arrested the psychiatrist reveals that Norman murdered his mother and her lover and then developed a split personality to erase the memory of the crime. The movie ends with Marion’s car being pulled from the swamp. (Ebert,1998) One of the main techniques Hitchcock uses to express the theme of duality is  the use different lighting. This is evident in the parlour scene when Norman and Marion are talking about Norman’s mother. The light source in this scene is high on the wall and closer to Marion leaving Norman in the dark. The angle light behind Norman is very sharp and it draws the audience’s attention to the large dead birds that Norman has but leaves everything else behind him very dark and dull to make it seem almost like he’s lurking in the shadows. (Lamb,2013). Again in the parlour scene only half of Normans face is lit insinuating that he has a dark side but also that half of him is still good. This technique is used more than once throughout the film. In the same scene Marion is depicted as sweet and innocent with her full face being lit. She has a large round light behind her leaving no shadows and lighting the entire wall. It’s in this scene that Marion good side prev ails and she decides to go back to Phoenix and return the stolen money. Another technique Hitchcock uses well in the film is sound. The score was written for a string orchestra by Bernard Herrmann even though Hitchcock initially requested a jazz score. However, after the film’s success, Hitchcock said â€Å"thirty three percent of the effect of Psycho was due to the music† (Smith,1991, p.241). The title music which is a tense hurtling piece plays three times throughout the film adding tension to some of the earlier scenes. (Palmer,1990, p.275). He also uses silence to build suspense. For example, in the shower scene Marion gets undressed and begins showering with no background music; this implies that something bad will happen yet, when the shadowy figure appears the violins are used in a screeching and stabbing sound motion of extreme viciousness. (Palmer,1990, p.277). The mise-en-scene is extraordinarily influential throughout Psycho but the best example of this would be in the parlour scene. One of the main objects in this scene is the milk jug that Norman carries on the tray. The spout is like an arrow pointing to Marion, This shows the audience that Norman has chosen her as his prey. Another obvious technique used in this scene is the position and placement of the actors and also the body language used. When Norman and Marion are standing facing each other Norman is holding the tray with both arms making it look almost like he’s pointing at Marion reinforcing the idea that he has chosen her, while Marion stands with both  arms by her side making her seem unaware and innocent. (Quality Teacher Program,2002, p.14). Also, while Norman and Marion are standing outside the office Norman’s reflection can be seen in the window, which supports the idea of duality in the film. Camera angle and different camera movements are another fantastic technique that Hitchcock uses very well in Psycho to reinforce the theme of duality. This can be seen in the opening scene where the camera positions the viewer as a voyeur witnessing an illicit affair between Marion who is in her lunch break and Sam who is a divorcee. In the 1950’s this was seen as pushing the limits of what is socially and morally acceptable. The shower scene also uses an extreme close up of Marion eye which shows her guilt as well as her innocence. Her open eye suggests she didn’t deserve to be killed by Norman but also by dying she has been punished for letting her evil side take over and stealing the money. (Quality Teacher Program,2002, p.29) Hitchcock achieved his goal with Psycho by portraying his main theme of duality in human nature. He made the theme obvious to the audience and reinforced it in many different ways using a large range of techniques including camera angle and position, lighting, sound and mise-en-scene. From the thrilling and somewhat haunting music in the opening credits right up until the final scene where Marion’s car is pulled from the swamp the theme is very effective in a way that keeps the audience thinking long after the film is over. Bibliography A Thematic Analysis of Alfred Hitchcock’s Psycho. http://www.novelguide.com/reportessay/literature/novels/thematic-analysis-alfred-hitchcocks-psycho (Retrieved on 26/3/14) Ebert, R. 1998. Psycho Review. http://www.rogerebert.com/reviews/great-movie-psycho-1960(Retrieved on 26/3/14) Final Paper. http://www.docstoc.com/docs/147378225/Final-Paper (Retrieved on 25/3/14) Kato, M. n.d., Hitchcock’s Psycho Analysis, University of Kyoto, Kyoto. Lamb, B. 2013, Mise-en-scene. http://lessonbucket.com/vce-media/units-3-4/narrative/mise-en-scene/ (retrieved on 26/3/14) Nixon, R. n.d. Behind the Camera on PSYCHO. http://www.tcm.com/this-month/article/191164%7C0/Behind-the-Camera-Psycho.html (Retrieved on 26/3/14) Palmer, C.1990, The Composer in Hollywood, Marion Boyars, London Plot Synopsis. http://www.imdb.com/title/tt0054215/ (Retrieved on 25/3/14) Psycho (motion picture) 1960, Paramount Pictures, Los Angeles, Producer, Alfred Hitchcock. Quality Teacher Program, 2002, Critical Literacy in English Years 8-10, Quality Teacher Program, Sydney. Smith, S.C. 1991, A Heart at Fire’s Center; The Life and Music of Bernard Herrmann, University of California Press, Berkeley

Captain vs. Master

Captain vs. Master Captain vs. Master Captain vs. Master By Mark Nichol What’s the difference between a ship’s captain and a ship’s master? In contemporary usage, not much, but historically, the titles represented quite distinct roles. Captain is more common in modern usage, but master is more historically accurate. Captain derives ultimately from the Latin term caput, meaning â€Å"head† and related to other words beginning with cap- such as capital; capitaneus, meaning â€Å"chief,† and the French word capitaine, meaning â€Å"leader,† are the intermediate forms. Master, originating in the Latin word magis, meaning â€Å"more,† stems from magister, which also means â€Å"chief† as well as â€Å"director† or teacher.† In the Middle Ages, the man in charge of a ship, often but not always the owner, was called the master; this usage stems from imperial Rome. On the high seas, where delay or dissension could lead to destruction and death, the master had absolute authority, hence the title. However, before the advent of standing navies, civilian ships were often offered or impressed for use in transporting soldiers and their supplies from one place to another. When the captain of a company of soldiers brought the troops aboard for transport, he assumed military command of the ship, determining its destination and, if the ship engaged in hostilities at sea, directing the battle. In matters of sailing and maneuvering, though, the captain deferred to the master, who of course remained on board. (Before captain became a specific military rank, it designated a leader of roughly up to several hundred soldiers assembled for a specific battle or campaign. Much later, it became an official designation for a standing military unit of a circumscribed similar size.) As civilian ships were given long-term military roles, this division of responsibilities remained in effect: A captain had overall authority, but the master was responsibility for sailing operations. When permanent navies were established, roughly coincident with the establishment of standing armies, captain became a precise military rank in both settings. Master was also codified as the label for a specific posting; the master (sometimes called the sailing master) oversaw navigation and provisioning of the ship under direction of the captain, who by this time was a skilled mariner as well as a military leader. Naval captains and those commanding land-based units were and are not equivalent in rank: The largest ships in the Age of Sail eventually carried a thousand or more crew members, and ships often operated independently, requiring the captain to exercise great responsibility (and life-or-death authority), whereas an army captain commanded no more than a couple hundred men and was part of a more restrictive chain of command. Therefore, to this day, a navy captain holds a fairly high status in the naval hierarchy, whereas an army captain (or an officer with the equivalent rank in an air force or in the marines) has a comparatively minor role, though he or she must still demonstrate leadership skills. Even in the Middle Ages, a captain designated one or more lieutenants to assist him with command, to lead the company if he was absent or incapacitated, or to temporarily take responsibility for part of the unit. (The word lieutenant comes from the French phrase lieu tenant, meaning â€Å"deputy,† from words meaning â€Å"place† and â€Å"holder.†) Later, a ship was assigned one or more lieutenants depending on the size of the vessel. Meanwhile, master also briefly became a naval military rank below the rank of lieutenant, rather than a position, but it was phased out as naval vessels were increasingly powered by steam rather than sail. Other words that apply to naval command include commander, from an Old French word meaning â€Å"one who commands.† (The rank was originally styled â€Å"master and commander† to denote the commanding officer of a small vessel who doubled as the master, hence the Patrick O’Brian novel of that title and the related film starring Russell Crowe.) Commodore, the Dutch word derived from this term, came to apply to a captain given temporary command of a group of vessels and later became a specific rank above that of captain. (The similar term commandant is not a rank; it applies to an officer of any rank who commands a training facility or a prison.) Admiral, meanwhile, referring to a high-ranking naval officer in command of an entire navy or a fleet or major unit within one or the other, is from the Arabic word amir, meaning â€Å"military commander† (the source of emir, a modern word for an Arab leader) and, like captain, originally pertained to a land-based leader before it was applied to one who leads naval operations. On many modern civilian ships, the person in charge is officially referred to as the captain, whether or not there is a command hierarchy more or less based on naval tradition, though master is also common. In popular usage, however, captain came to prevail over master, so that, even now, the owner of a small pleasure craft will be referred to as â€Å"Captain† or â€Å"Skipper†; the latter word is derived from the Dutch word scipper, meaning â€Å"operator of a ship.† Skipper is also used formally to refer to the master of a small vessel such as a tugboat. Captain is used in other civilian command hierarchies, as in police and fire departments and the like, as well as to refer to the acknowledged leading athlete on a sports team, but master has not been adopted in such contexts from nautical usage. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?"Latter," not "Ladder"The Difference Between "Phonics" and "Phonetics"

Marketing Plans for Schools

Marketing Plans for Schools Many private institutions are finding that they need to engage in strong marketing tactics to thrive in todays increasingly competitive market. That means more schools than ever are developing marketing plans to guide them, and for schools who dont already have strong strategies in place, it can be overwhelming to get started. Here are some tips to help you get on the right track.   Why Do I Need a Marketing Plan? Marketing plans are the roadmap to success for your office. They keep you on track so you can navigate your way through the year, and ideally next several years, without getting side-tracked. It helps remind you, and your community, of your end goals and how you’re going to get there, reducing the number of detours along the way. This is especially important for your admission office in recruiting students and for your development office in building alumni relationships and soliciting donations.   These guides help you set a plan by streamlining what you do and why you’re doing it. The why is a crucial part of your marketing, as it explains the reasoning for your actions. Validating important decisions with this â€Å"why† component is important for gaining support for the plan and ensuring that you continue to move forward with positive progress.   It’s so easy to find great inspiration at any time. But, even the greatest of ideas can derail your progress if they dont align with the messaging, goals and themes that you have for the year. Your marketing plan is what helps you reason with individuals who get excited about new ideas and remind them of the clear plan that was agreed upon going into the year. However, it’s important to still keep track of this great inspiration for future projects and plans! What Should My Marketing Plan Look Like? Do a quick Google search for marketing plan examples  and you get around 12 million results. Try another search, this time for marketing plans for schools  and you will find about 30 million results. Good luck sorting through all of those! It can be daunting to even consider creating a marketing plan, especially if you’re not sure what to do. They can be time-consuming and confusing. Jump down a bit to see recommendations for a shorter version of a marketing plan, but first, a formal marketing plan tends to be outlined as follows: Executive SummaryThe MissionDifferentiators/Value PropositionInstitutional VisionTarget AudienceSituation AnalysisInstitution, Customer, Competitor, Collaborator, ClimateSWOT (Strengths, Weaknesses, Opportunities, Threats) AnalysisMarketing SegmentationSegment 1: Descriptions, sales reports, goals and outcomes, product usage, resource requirements, outreach plan, pricingSegment 2: Descriptions, sales reports, goals and outcomes, product usage, resource requirements, outreach plan, pricingSelected Marketing Strategies (Action Items)Why these strategies were chosen, including product, price, place, promotion, and  how they will be completed. Discuss decision variables: brand, quality, scope, warranty, packaging, price, discounts, bundling, payment terms, distribution challenges, logistics, motivating the channel, advertising, PR, budget, projected results.Alternative Marketing StrategiesThe strategies you aren’t planning to use, but were consideredShort Long Term ProjectionsG oals outcomes: The immediate effects of the proposed strategies, expected long-term results, and special actions required to achieve them. Analysis Strategies (How will you assess success)AppendixCalculations and data used to support the information above, reports from previous yearsIndustry reports and marketplace projections Its exhausted just reading that. It’s a lot of work to complete all these steps, and it often feels like the more time you spend on a marketing plan, the less you use it. You might try to get around this by finding another plan to work off of, but surprisingly, you probably never can find one that fits your needs. Why is that?   That’s because no two companies are the same, no two schools are the same; they all have different goals and needs. That’s why  the same marketing plan structure will not work for every school or company. Every organization needs something that works best for them, whatever it may be. Some experts believe that a marketing plan doesn’t have to follow an exact template or structure. So, you might want to change your perception of a marketing plan: forget about what you think it should be, and think about what you need it to be. What you  DO NOT need  out of your marketing plan: A long, complex, formal plan that addresses every problem that has ever surfaced at your school.A document that takes so long to create that you never finish it.A document that is so complex that its not a useful tool.Analysis for the sake of analysis What you  DO need  out of your marketing plan: Specific and realistic problems to solve.Achievable goals.An easily executable roadmap.Potential challenges and solutions.A way to track success. How do you develop a marketing plan? The first thing is to determine the institutional goals that are tasked to the marketing department. You can pull from a strategic plan or a marketing analysis to give you guidance.   Lets say your school needs to Improve Marketplace Position. How would you do this? Chances are, youll want to ensure that you have cohesive branding and messaging, and make sure that the entire school is in support of that messaging. Then, you will create focused publications and digital presence in support of that branding and messaging. You might find a more specific goal of increasing annual fund dollars for the development office, which is one way that the marketing office can be called upon to assist. Using these institutional goals, you can outline the various projects, goals, and action items for each department. It looks something like this for a fundraising example: CLIENT: Development OfficePROJECT: Annual FundGOALS: (3-4 main objectives for the year)Increase participation overall (# of donors)Increase donations (dollars raised)Increase online donations (dollars raised via online giving forms)Reconnect with alumniACTION ITEMS: (2-4 marketing methods to achieve the goals)Create a branded annual fund marketing programOverall MessagingDigital Strategy: Email marketing, giving form improvements, and social media outreachPrint Strategy: annual appeals, postcards, brochuresTalking Points: language that development officers can use to promote continuity of messaging. Lets look at an admission example now: CLIENT: Admission OfficePROJECT: Recruiting - increase inquiriesGOALS:Improve online user experience (make things easier to find)Increase the  number of new qualified leadsGenerate a new, expanded target audience (long-range goal)ACTION ITEMS:Redesign WebsiteEmail marketing strategySEO campaignInbound marketing strategy   Developing these mini-outlines helps you prioritize your goals and objectives for the year. It helps you keep your focus on the things that you can realistically accomplish in a given time period, and, as you saw in the admission goals, look at those goals that need more time to complete but need to get started now. You might actually have seven or eight goals for each department, but youll never get anything accomplished if you try to tackle everything at once. Pick the two-to-four things that either need the most urgent attention or will have the greatest impact on your outcomes. Just make sure you can realistically address the items in your given timeframe, which is often one academic year. Making these priorities is also helpful when you get those requests for small projects from departments other than your top clients. It gives you validity when you say, we cant accommodate this project right now, and explain why. It doesnt mean everyone will be happy with your response, but it helps you make it possible for them to understand your reasoning.   How will you carry out your marketing plan? The next step is to start thinking about the tools you have at your disposal and how youll use them. Think about marketing like giving someone a gift. The gift is the outcome of the marketing strategy: achieving your goals is the gift.The box is the tools youll use to carry out your strategy: email, social media, print, etc.The wrapping paper and bow is the concept youll use: the message and design Annual Fund Marketing Plan Case Study This is where you get to start having some fun. Brainstorm some ideas for how to tell your story. Check out this article on the Annual Fund Marketing Program created at Cheshire Academy that we called, One Word. One Gift. The strategy involved reconnecting with alumni by asking them to pick one word to describe their Cheshire Academy experience and then make one gift to the annual fund in honor of that word. It was such a success that the program helped us not only reach our goals  but also exceed them. The One Word. One Gift.  program even won two awards: the silver award for Annual Giving Programs in the CASE Excellence Awards for District I and another silver award in the 2016 CASE Circle of Excellence for Annual Giving Programs. For each of your clients (as we outlined above), you want to clearly illustrate your timeline, concept, and tools that you will use. The more you can explain why youre doing what youre doing, the better. Lets look at what this might look like for the Academys Development Annual Fund project: CONCEPT:  This branded Annual Fund endeavor combines print marketing with email, digital, and social media marketing, as well as development outreach to reconnect with current and past constituents. Designed to engage constituents in a two-part interaction with the school, this endeavor asks donors to remember what they love about Cheshire Academy by choosing one word to represent their experiences and to then make one gift to the annual fund in honor of that word. A particular emphasis will be made on encouraging online donations. A lot of hard work goes into developing these plans, which are unique to each institution. Guidelines are awesome to share, but your details are yours. That said, let me share a little more of my details than most ... The first thing I do is make sure I understand the institutional goals tasked to marketingI also make sure that I clearly outline and understand the institutional goals related to marketing. Meaning, I may not be the department directly charged with these, but my team and I will support them and work closely with them.I make sure I know which departments and goals are the highest marketing priorities for the year. Its helpful to have support from your head of school and other departments to agree with these determinations of priorities. Ive seen some schools go so far as to have signed contracts with key stakeholders to guarantee adherence to the priorities and directions.Then I work to outline  my timeline, concept, and tools for each of my top department priorities. This is important to avoid scope creep, getting off track from your intended projects. This is your reality check when people start getting lots of great ideas that may not align with the overall strategies. Not every great idea can be used at once, and its ok to say no to even the most amazing idea; just make sure you save it for later use. This is where you break down what youre doing, when, and through which channels.   I always make sure that I clearly explain why Ive developed the timeline and concept. Heres a glimpse into the print marketing strategy for my annual fund.  Share the complementary efforts youre planning to do, also. Some of these marketing initiatives dont need to be spelled out step by step, but a quick explanation of why can go a long way.Share your indicators of success for the aspects of your project. We knew we would assess the Annual Fund using these four quantitative factors.  Evaluate your success. After the first year of our annual fund marketing program, we assessed what worked well and what did not. It helped us look at our work and celebrate the things we nailed and figure out how to improve in other areas.

University Personal Statement Essay Example | Topics and Well Written Essays - 500 words

University Personal Statement - Essay Example One of my uncles studied from USA and, according to him, studying in USA was the right choice for me as students get highly professional teachers and scholars who help them excel in their fields. People have always been globe-trotting for good education and the hot education destination is always USA. I also wanted to avail excellent quality of education and training which is recognized worldwide. Also because there are a wide variety of courses offered in USA, I preferred to apply in some university which offered me my desired courses. Why I chose the University of New Haven, Boston Post Road West Haven, is because it offered me the major in fire science which I wanted to avail and start my career in. The university is a private, top-tier institution and offers globally recognized experiential education. It offers highly qualified teachers. It helps the students in various means like in getting a tutor, scholarships, free-ships, stipends, internships, and etcetera. Special training courses are also held which enable the students to apply the knowledge practically. This university has also been nominated as North America’s Best Colleges in the US News and World Report Magazine. These factors made me choose this university for my higher studies.